Highway Traffic Management Get Pied’ for Macmillan Cancer Support

Highway Traffic Management (HTM), a leading provider of traffic management services across the UK, hosted a pie-throwing fundraising event in aid of Macmillan Cancer Support. The event, which took place on Wednesday 14th August onsite at their Perry Barr Depot, saw members of their management team step up to face cream pies in exchange for donations.

Greg Baldwin, Managing Director of Highway Traffic Management, expressed his excitement about the initiative, “Macmillan Cancer Support provides incredible care and resources for those battling cancer, and we’re proud to contribute to their mission through this unique and fun event”

Highway Traffic Management set themselves a £300.00 fundraising goal for the event, with every penny raised going directly to Macmillan Cancer Support. Many employees donated to take part, which saw Directors Greg Baldwin and Marcus Casey step up to receive cream pies to the face, along with Lucinda Sturman, Mikee Booth, Sharon Ryan and Daniel Lynch. ESG Coordinator Kayleigh Sheward was on pie-making duty, with whipped cream served up on paper plates ready for the occasion.

In total, the business raised £400 from the event, bringing their total amount raised so far this year to £3,674.

There are over 200 different types of cancer, with around 3 million peoplel living with cancer in the UK today, according to Macmillan Cancer Support, and more than 390,000 are diagnosed every year.

This initiative is part of HTM’s ongoing commitment to corporate social responsibility and supporting causes that make a positive difference in society.

“We have set ourselves a huge target of £10,000 to be raised by the end of the year,” said Business Director, Marcus Casey.”

We know we have a lot more to do to reach our goal, but we’re already extremlly pleased with the donations we’ve generated so far, so we want to say a huge thank you to everyone who has supported us with our fundraisers this year.”