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XII Alliance Donate Gifts to Salvation Army’s Be A Star Christmas Parcel Appeal

Highway Traffic Management, Consilium Technical Services and Up to Speed Training and Assessments Limited donated gifts to The Salvation Army as part of their Christmas parcel appeal, which helps to make the festive season special for those who may have little or nothing under the tree at Christmas.

The Salvation Army in Birmingham is in the 8th year of running its Be A Star appeal, which asks for donations of gifts and toys for children from a range of ages. The three businesses have donated some £1,000 worth of brand-new toys to provide gifts for children who may not otherwise be receiving presents this Christmastime.

New research from The Salvation Army found that a third of people in the UK say their feelings of hope this Christmas are at an all-time low. The data also revealed that over half of people are struggling to feel comfort (55%) and joy (57%) this Christmas (salvationarmy.ork.uk). With the cost of living crisis impacting many families this year, the Be A Star appeal helps families celebrate the festive season, with donations of food parcels for Christmas Day as well as gifts for those who may not receive presents otherwise.

The Birmingham branch this year saw an increase of 1,000 additional families reaching out for support to benefit from the appeal, highlighting just how many families are struggling to make ends meet. Last year, the charity as a whole distributed 76,000 gifts, a number which is likely to increase in 2023. Each Salvation Army corps is different and responds to the specific needs of their communities with a range of services, including “serving hot meals and supplying emergency shelter for people forced to sleep rough, providing Christmas food parcels and presents for families struggling to make ends meet, hosting Christmas meals for isolated and vulnerable people, and stocking food and children’s clothes banks.”

“Seeing the amount of donations and speaking to Claire from The Salvation Army, it really puts things into perspective, particularly when you have young kids of your own to look after. Christmas is meant to be a magical time for them, so the impact these gifts will make to so many families is amazing,” said Quality & Compliance Manager, Matt Adkins.

“The Be A Star appeal is a fantastic cause that we’re proud to support as part of the XII Alliance,” said MD Greg Baldwin. “This year has seen the cost of living crisis impact us all. This initiative can help add some magic back into people’s lives this Christmas, which is what Christmas should be all about.”

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