Highway Traffic Management relaunch their Talk More campaign with a poem focused on mental health, spoken by their qualified Mental Health First Aiders and members of their supply chain.

The original Talk More campaign was launched in 2017 and received industry recognition as well as acknowledgement from mental health charity, Mind. It was a hard-hitting video that highlighted the ways people can struggle with their mental health and how the traffic management industry, set within the wider construction marketplace, is an area where people don’t often speak up about their mental health and wellbeing.

“The initial concept of the campaign was to get people talking about mental health and removing the associated stigma. Seeing where the industry has evolved to is incredible, and hopefully the Talk More campaign has played a part in that shift.” commented Greg Baldwin, Managing Director.

“We all know by now that investing in the mental health and wellbeing of your employees should be a priority for any business, but there is still a long way to go. So we’re again asking those who sign the Talk More pledge to join HTM and our current pledgers, on the next step of this journey. We aim to create a more engaging and innovative approach in order to have a more impactful and long standing effect on the industry.”

Since the campaign was originally introduced to the business, HTM saw the benefits within the workplace of their focus on this topic.

“We saw a real difference within our own business after the initial campaign was launched and the culture continued to shift as we shared more information about mental health and wellbeing and had more of our workforce qualify as Mental Health First Aiders.” said Matt Higgs, HTM’s HSE Manager.

“Not only that, the culture and approach to mental health across the business is something that has clearly benefited, and we have helped more employees out through conversations, reasonable adjustments and looking into different ways to assist them, to help them with their mental health and wellbeing.”

So, if the campaign was such a success, why relaunch it almost 6 years later?

“The whole concept of this initiative is to encourage people to talk more, and now that’s what’s happening. So we’ve hit our ‘now what?’. Talking more was always just the start. We need to start using the engagement from this campaign as a platform to create the building blocks towards a solution,” Matt continued.

This also ties in with the company’s aspirations and objectives for 2023, with Greg commenting, “We have set ourselves a target to have at least 10% of our workforce holding the Mental Health First Aid qualification. The more qualified mental health first aiders we have, the better positioned we are to spot the signs and provide support sooner rather than later, which can only have a positive effect with our employees moving forward.”

The 2023 campaign sees 17 of HTM’s trained Mental Health First Aiders read a line from the poem, penned by HTM’s Marketing & Communications Coordinator, Flora Donnelly, with involvement from Directors Greg and Marcus who launched the original campaign, to Supervisors, Operatives, Coordinators and Managers across the company’s Birmingham and Lincoln depots.

This was further supported by some of the initial 2017 Talk More Pledgers; Up to Speed Training and Assessments Ltd, R&C Williams, A1 Jobs, TMP Ltd, Redrock Consultants, First For Recruit and Adjuvo Group reading a line of the poem, all of which will be investing in MHFA qualification for at least one person within their workforce.

The Talk More pledge requires certain commitments from members to ensure one employee within the business holds the Mental Health First Aider qualification, to share social posts surrounding Talk More throughout the year, as well as complete a company and employee survey which will help gain further insight into the mental health and wellbeing of the wider highways and traffic management industry. All Talk More members will also be encouraged to share best practice and ideas, as we look to encourage a proactive and uniformed approach to mental health and wellbeing across the industry.

Pledge to Talk More today: or find out more:

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