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Highway Traffic Management returned to Highways UK at the NEC Birmingham with an impressive stand that mirrored the design elements from their new head office at 60 Tyburn Road, engaging with attendees with a live illustration from discussions at the show and having interactive features on the stand.

Highways UK is one of the industry’s largest events in the UK highways calendar, with two jam-packed days of highways panel sessions, key note speakers and exhibitors all taking place under the roof of Birmingham’s National Exhibition Centre.

This year, HTM returned with a stand that mirrored the design approach to their new headquarters in Birmingham, with clean cut black structures, perspex windows and slatted wooden backdrops.

“We wanted our stand to be an extension of our new space and to provide an immersive feel to the show. Those who have not yet visited our Birmingham headquarters will have got a flavour of what the new offices are like from visiting our stand,” said Managing Director, Greg Baldwin.

The temporary traffic management company hosted a stand with a live illustrator from Lim, Phoebe Robinson, engaging with attendees about the three themes for the show, Innovation, Sustainability and Collaboration. Attendees shared their thoughts on these topics which was turned into a huge mural on the stand.

Business Director Marcus Casey shared his thoughts on the show: “It’s been great connecting with our clients and suppliers at the show and has been a good opportunity for our contracts team to catch up with industry colleagues with everyone under one roof for a few days.”

“It’s been interesting seeing the themes that have emerged on our writing wall this year. It’s good to see that the industry as a whole seems to be focusing on the same areas. Collaboration and innovation are key to work towards a more sustainable industry and future. To see that everyone has got their sights set on the same goal is reassuring.”

HTM attracted attendees to the stand in the form of a ball grabbing machine, with the challenge of grabbing as many balls as possible in 30 seconds. A variety of prizes were up for grabs, from the popular HTM stress cones to Prezee gift cards of up to £100 for the top scorers.

“We’ve always had an element of fun to our stand and this year was no different,” said Marcus Casey.

Day two of the show saw HTM’s Greg Baldwin take to the stage at the National Highways theatre, along with Shaun Moseley from National Highways, James Haluch from Breedon Group, Liz Braithwaite from Skanska and Keith Smith from Chevron Group, all discussing raising the bar on customer safety and confidence in delivery.

“It was great talking about some of the work that the Incursions and IPV Working Group have been doing along side the Highway Safety Hub and the TMCA. Those topics are key to roadworker safety over the last couple of years so its great to have the opportunity to shine a spotlight on it at the show,” said Greg.

“It’s been another successful show and we are looking forward to returning again next year.”

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